The four primary judging criteria are Strategy (30%), Creativity (25%), Execution (25%) and Business Impact (20%)
- In evaluating Strategy, we would consider relevance and appropriateness, the competitive landscape and activity, and strategic innovation and creativity.
- In evaluating Creativity, we would consider originality, excellence of tactical execution, quality of art direction and production inputs.
- In evaluating Execution, judges will consider appropriateness of the campaign or programme mechanics, brand conformity, quality assurance, attention to detail including hygiene standards and safety.
- In evaluating Business Impact, we will apply logical evaluation against a statement of objectives, as well as considering supporting documentation.