The EXMAN Awards for Excellence is designed to identify and celebrate outstanding member agencies, individuals and teams in the experiential marketing industry.
Organised by EXMAN, the industry body of forward thinking agencies in the marketing communications industry, these awards will recognise the high standards of quality and integrity that are vital to the success of marketing, as well as rewarding the innovation delivered by the select experiential marketers at the cutting edge of their profession.

The EXMAN Awards for Excellence offer our member agencies and their teams the opportunity to showcase their successes as well as the contribution that they along with their peers within the industry make towards the development of brands in Nigeria through the meaningful experiences that our members provide their clients .

The awards which will be held on the 13th of July 2019, will provide an exciting opportunity for networking and celebrating achievements of various teams in the presence of the cream of the marketing profession in Nigeria.




Judging

Eligibility

  • The Awards are open to registered and financially up to date members of EXMAN only.
  • The 2019 Awards will assess works executed between January 2017 and December 2018.
  • There will be a fee of 20,000 Naira for each entry.

The Judging Panel

  • There will be a judging panel made up of six respected professionals, non of whom will be a member of the association.
  • The Panel will be headed by a chairman.
  • The judging panel will have full and unhindered rights to evaluate works independent of the associations leadership and members.
  • The panel will decide the initial short list and then the final winners.
  • The decision of the judging panel will be final.

Judging and Evaluation

The EXMAN Awards will not be about creativity alone, but also about the strategic direction and overall effectiveness of the campaign. The Awards judging criteria will be about measuring how the campaign:
  1. Motivated the target audience to take action (sales).
  2. Relevant consumer connection that is engaging and memorable.
  3. Differentiated proposition driven by insight and the big idea.

Judging Criteria

The four primary judging criteria are Strategy (30%), Creativity (25%), Execution (25%) and Business Impact(20%)
  1. In evaluating Strategy, we would consider relevance and appropriateness, the competitive landscape and activity, and strategic innovation and creativity.
    We will look for: Impact on Brand Opportunity; Impact on target audience.
  2. In evaluating Creativity, we would consider originality, excellence of tactical execution, quality of art direction and production inputs.
    We will look for: Appeal factor to engage with target audience; Impact on building meaningful Brand experiences.
  3. In evaluating Execution, judges will consider appropriateness of the campaign or programme mechanics, brand conformity, quality assurance, attention to detail including hygiene standards and safety.
  4. In evaluating Business Impact, we will apply logical evaluation against a statement of objectives, as well as considering supporting documentation.
    We will look for: Return on investment including impact on Brand.
Entrants are encouraged to submit validations of the strategic rationale and effectiveness of the work. These could take the form of endorsements, questionnaires, research, sales figures, ROI calculations, or any other form of validation.

Judges will accept validations at face value, but retain the right to audit any validation and disqualify any entry suspected of false or exaggerated claims.

Categories

BEST TRADE ACTIVATION EA-001

The most effective and impactful activation targeted at the Wholesale or Retail channels. Clear evidence of the overall impact and results of the activation should be provided. This can be measured primarily by on target vs actual achievement as endorsed by the client.

BEST SHOPPER ACTIVATION - Open Market EA-002

The most effective and efficiently delivered brand activity within a defined open market (e.g. Ojuwoye Market, Relief Market, Oshodi Motor Park, etc.) targeted at end users/shoppers. Activation strategy, reach and brand impact (ROI) to form strong a basis for determining the best /winning entry.

BEST SHOPPER ACTIVATION - Modern Trade EA-003

The most effective and efficiently delivered brand activity within a specifically defined subject space. (e.g. SPAR, Shoprite, Grand Square, Grocery Bazaar, etc.). This will not include neighbourhood stores. Activation strategy, reach vs target and brand impact (ROI) to form strong a basis for determining the best / winning entry.

BEST ACTIVATION - Consumer Experience EA-004

The activation that delivered the best and longest lasting effect on TA, irrespective of SEC, at ANY channel. Impact on sponsor brand is most critical. Experience must endeavor to capture all 6 senses and clearly demonstrate The ‘WOW’ factor.

BEST EVENT - B2B EA-005

Most impactful experiential event targeted at other corporate entities, by a single and/or multiple corporate sponsor. Event target must be clear and unambiguous, with measurable impact as evidenced by recall or level of social media imprint linked to the event.

BEST EVENT - B2C EA-006

Most impactful experiential event targeted directly at consumers, by a single and/or multiple corporate sponsor. Event purpose, delivery and impact to form strong assessment basis determining the best / winning entry.

BEST ACTIVATION OF A SPORTING PROPERTY EA-007

A sports related activation/event, rich in content and execution. Event/activation to be assessed strongly across public impact, acceptance, popularity and consistency.

BEST ACTIVATION OF AN ENTERTAINMENT PROPERTY EA-008

All round activation/event, rich in content and execution, purposed to deliver entertainment across all TA classes, with huge impact and wide acceptability. The experiential take out at such an event must have been holistic, with an appreciable WOW factor. Freshness and ingenuity would be considerations in determining the best /winning entry.

BEST USE OF DIGITAL IN AN ACTIVATION EA-009

Most strategic and creative use of DIGITAL through the entire scope of an activation (pre- through to post-); to achieve stated goals. Verifiable proof of reach, impact, impressions, and other related parameters are KEY. Activation channels are inexhaustible.

BEST USE OF DIGITAL IN AN EVENT EA-010

Most strategic and creative use of DIGITAL through the entire scope of an event, (pre- through to post-); to achieve stated goals. Verifiable proof of reach, impact, impressions, and other related parameters are KEY. Event channels are inexhaustible

BEST USE OF PROPS IN AN ACTIVATION EA-011

Most creative and compelling deployment and/or representation of themed aesthetics in an activation, irrespective of channel. Usage MUST be totally reflective of communicated theme and/or purpose.

BEST MERCHANDISING SOLUTION – Open Market EA-012

The most impactful merchandising solution, that speaks best to its purpose, as well as provokes (the most) TA action/reaction within a defined open market (e.g. Ojuwoye Market, Relief Market, Oshodi Motor Park, etc.). Quality of aesthetics, deployment strategy, relatable characteristics and 360 impact are key to assessing the best /winning entry.

BEST MERCHANDISING SOLUTION – Modern Trade EA-013

The most impactful merchandising solution, that speaks best to its purpose, as well as provokes (the most) TA action/reaction within a defined retail space; (e.g. SPAR, Shoprite, Grand Square, Grocery Bazaar, etc.). This will not include neighbourhood stores. Quality of aesthetics, deployment strategy, relatable characteristics, and 360 impact are key to assessing the best / winning entry.

EXMAN GRAND PRIX
Experiential Marketing Campaign/Agency Of The YearEA-014

Overall best event/activation, with overall best impact/reach, overall best creativity/boldness/ingenuity, overall best brand ROI, overall best online/offline impressions, overall best event/activation recognition of excellence (Locally and possibly, globally), and complete strategic and execution flawlessness.

Submit Entry

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TimeLines

Entry Opens

6th May, 2019

Entry Closes

3rd June, 2019

Announcement of Judges

10th June, 2019

Awards Ceremony

13th July, 2019